B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15,000
15,000 -- product samples distributed for Oh Henry! 4:25 campaign (2018)
Oh Henry! distributed 15,000 bars during the Global Marijuana March as part of its Oh Henry! 4:25 experiential campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,000
Unit
Count
Data Vintage
2018
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy (Awards)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2019/?e=82387&w=Oh+Henry!+4:25 ↗
Source Article
2019 Winner
Original Research
Strategy (Awards)
· Original study ↗
Methodology
Experiential campaign activation detail
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Channelevents
Cite this stat
Plain Text
Oh Henry! 4:25 campaign: 15,000 product samples distributed. Source: Strategy (Awards) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oh-henry-bars-distributed-marijuana-march
HTML Embed
<blockquote cite="https://lighthousedata.io/data/oh-henry-bars-distributed-marijuana-march" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000</strong> -- product samples distributed for Oh Henry! 4:25 campaign<br><small>Source: Strategy (Awards) (2018) · <a href="https://lighthousedata.io/data/oh-henry-bars-distributed-marijuana-march" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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