B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.38%
11.38% -- average click through rate for Google Ads (New Zealand) (Q3 2022)
The current average click-through rate for Google advertising in New Zealand is 11.38%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.38%
Unit
Percentage
Data Vintage
Q3 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kepla
Primary
Tier B
https://aro.digital/blog/data-dashboards-robots ↗
Source Article
Data, Dashboards, & Robots - July 232
Original Research
Kepla
· Original study ↗
Methodology
From Kepla x Aro Benchmarking Dashboard, New Zealand Google Ads benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (New Zealand): 11.38% average click through rate. Source: Kepla (Q3 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-google-ads-avg-ctr-2022
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<blockquote cite="https://lighthousedata.io/data/nz-google-ads-avg-ctr-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.38%</strong> -- average click through rate for Google Ads (New Zealand)<br><small>Source: Kepla (Q3 2022) · <a href="https://lighthousedata.io/data/nz-google-ads-avg-ctr-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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