B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- digital ad revenue share for New York Times Co (2012)
The New York Times Co gets 10 percent of its revenue from digital ad sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
New York Times Co
Primary
Tier A
http://huguesrey.wordpress.com/tag/advertising/ ↗
Source Article
Posts about advertising on I am a Bridge (Hugues Rey Blog)
Original Research
New York Times Co
· Original study ↗
Methodology
Company disclosure reported via Reuters
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
New York Times Co: 10% digital ad revenue share. Source: New York Times Co (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-revenue-mix-digital-ads-2012
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<blockquote cite="https://lighthousedata.io/data/nyt-revenue-mix-digital-ads-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- digital ad revenue share for New York Times Co<br><small>Source: New York Times Co (2012) · <a href="https://lighthousedata.io/data/nyt-revenue-mix-digital-ads-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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