B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.8%
7.8% -- digital ad revenue share for Amazon (2019)
Amazon accounted for 7.8% of US digital ad revenue in 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
eMarketer
Primary
Tier A
https://www.tulsamarketingonline.com/amazon-now-gets-more-than-10-of-all-digital-us-ad-revenue/ ↗
Source Article
Amazon Now Gets More Than 10% Of All Digital US Ad Revenue
Amazon Now Gets More Than 10% Of All Digital US Ad Revenue
For years, two names have ruled the online ad game – Google and Facebook. Currently, that is still true, though a new analysis suggests Amazon is steadily expanding its ad business to be a sizable challenger to the Big Two.
Research firm eMa…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer annual digital ad report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 7.8% | |
| 2020 | 10.3% | +32.1% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Amazon: 7.8% digital ad revenue share. Source: eMarketer (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-us-digital-ad-revenue-share-2019
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<blockquote cite="https://lighthousedata.io/data/amazon-us-digital-ad-revenue-share-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- digital ad revenue share for Amazon<br><small>Source: eMarketer (2019) · <a href="https://lighthousedata.io/data/amazon-us-digital-ad-revenue-share-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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