B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22.1%
22.1% -- digital ad revenue share for Facebook (2021)
Facebook accounted for 22.1% of digital ad revenue.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.1%
Unit
Percentage
Data Vintage
2021
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ssdm.co
Primary
Tier B
https://ssdm.co/it-was-inevitable/ ↗
Source Article
It was inevitable | SSDM
Industry watchers following the digital versus traditional trends acknowledge that the single most important differentiator is the ability for digital marketers to target tailored audience segments. Digital marketing now accounts for close to 60% of all ad spending. And the experts say that its rate…
Original Research
ssdm.co
· Original study ↗
Methodology
Digital ad revenue share ranking cited by SSDM
Methodology documented
Segmentation
Industrycontent_marketing
RegionCO
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook: 22.1% digital ad revenue share. Source: ssdm.co (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-digital-ad-revenue-share
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<blockquote cite="https://lighthousedata.io/data/facebook-digital-ad-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.1%</strong> -- digital ad revenue share for Facebook<br><small>Source: ssdm.co (2021) · <a href="https://lighthousedata.io/data/facebook-digital-ad-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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