B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- referral traffic share for New York Times website (2011-02)
According to Adweek, 83 percent of traffic to The New York Times website in February 2011 was referral traffic.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2011-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier C
http://www.editorsweblog.org/2011/03/23/the-new-york-times-responds-to-abusers-of-its-paywall-loopho… ↗
Source Article
Editors Weblog - The New York Times responds to abusers of its paywall loopholes
Original Research
Adweek
· Original study ↗
Methodology
Cited via Adweek; share of total NYTimes.com traffic attributed to referral sources
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times website: 83% referral traffic share. Source: Adweek (2011-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-referral-traffic-share-feb-2011
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<blockquote cite="https://lighthousedata.io/data/nyt-referral-traffic-share-feb-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- referral traffic share for New York Times website<br><small>Source: Adweek (2011-02) · <a href="https://lighthousedata.io/data/nyt-referral-traffic-share-feb-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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