B
Evidence Grade B
Safe to Cite
Current
200
200 -- audience segments available for New York Times Advertising targeting offering (Kaleidoscope) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
200
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
The New York Times
Primary
Tier A
https://advertising.nytimes.com/audience-and-insights ↗
Source Article
MEANING MORE TO MORE PEOPLE
We help readers engage with their passions and make the most of their lives. We’ve evolved into a news and lifestyle destination, making The New York Times a more essential, more valuable and more culturally relevant.
Engaged
In April 2025, readers spent an average 92 minutes on The New York Times D…
Original Research
The New York Times
· Original study ↗
Methodology
NYT Internal Data (footnote 17); no explicit date given so collection year used; value stated as '200+'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times Advertising targeting offering (Kaleidoscope): 200 audience segments available. Source: The New York Times (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt-advertising-audience-segments-count
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<blockquote cite="https://lighthousedata.io/data/nyt-advertising-audience-segments-count" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>200</strong> -- audience segments available for New York Times Advertising targeting offering (Kaleidoscope)<br><small>Source: The New York Times (2026) · <a href="https://lighthousedata.io/data/nyt-advertising-audience-segments-count" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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