B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17,000
17,000 -- audience segments available for Vistar Media OOH data marketplace (2026)
Vistar Media provides access to more than 17,000 audience segments globally across demographics, behaviors, interests, and intent signals.
- Stated as 'more than 17,000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vistar Media
Primary
Tier A
https://www.vistarmedia.com/blog/how-data-targeting-improves-dooh-campaigns ↗
Source Article
What we learned from analyzing hundreds of data
Original Research
Vistar Media
· Original study ↗
Methodology
Company announcement of platform capability
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vistar Media OOH data marketplace: 17,000 audience segments available. Source: Vistar Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vistar-audience-segments-count
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vistar-audience-segments-count" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17,000</strong> -- audience segments available for Vistar Media OOH data marketplace<br><small>Source: Vistar Media (2026) · <a href="https://lighthousedata.io/data/vistar-audience-segments-count" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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