B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- sales opportunity increase for nurtured B2B leads (2014)
Nurtured leads produce an average 20% increase in sales opportunities versus non-nurtured leads.
- On average, compared to non-nurtured leads
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DemandGen Report
Primary
Tier C
http://visionarymarketing.com/en/blog/2014/03/marketing-automation-new-marketing-eldorado/ ↗
Source Article
Is Marketing Automation A New Marketing ElDorado?
Original Research
DemandGen Report
· Original study ↗
Methodology
Cited from DemandGen Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nurtured B2B leads: 20% sales opportunity increase. Source: DemandGen Report (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nurtured-leads-sales-opportunities-increase
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<blockquote cite="https://lighthousedata.io/data/nurtured-leads-sales-opportunities-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sales opportunity increase for nurtured B2B leads<br><small>Source: DemandGen Report (2014) · <a href="https://lighthousedata.io/data/nurtured-leads-sales-opportunities-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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