B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- sales opportunity increase for B2B marketers (2017)
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
3 Digital Marketing Strategies to Drive More B2B Sales
More than likely, you’re already familiar with most of the business-as-usual B2B sales strategies. Now it’s time to incorporate new digital strategies if you want to keep up with and surpass the competition.
Sometimes change is tough; people like using the tactics they are comfortable with. However,…
Original Research
IDG
· Original study ↗
Methodology
Cited from IDG research on marketing automation lead nurturing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 20% sales opportunity increase. Source: IDG (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-nurtured-leads-sales-opportunity-increase
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<blockquote cite="https://lighthousedata.io/data/b2b-nurtured-leads-sales-opportunity-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sales opportunity increase for B2B marketers<br><small>Source: IDG (2017) · <a href="https://lighthousedata.io/data/b2b-nurtured-leads-sales-opportunity-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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