B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- cost per purchase reduction for Not On The High Street (2024)
Not On The High Street reduced cost per purchase by 20% by simultaneously testing reach and sales campaigns on Meta platforms.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier C
https://insights.topkee.com.sg/dynamic/full-funnel-facebook-ads-strategies ↗
Source Article
Boost ROAS with an omnichannel Facebook Ads strategies | Topkee
Singapore
The digital advertising landscape is experiencing a massive transformation, as Meta reports that video content now accounts for 60% of the time users spend on both Facebook and Instagram. This transformation presents both challenges and opportunities for marketers leveraging Facebook Ads t…
Original Research
Meta
· Original study ↗
Methodology
Meta case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Not On The High Street: 20% cost per purchase reduction. Source: Meta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/noths-cost-per-purchase-20
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<blockquote cite="https://lighthousedata.io/data/noths-cost-per-purchase-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- cost per purchase reduction for Not On The High Street<br><small>Source: Meta (2024) · <a href="https://lighthousedata.io/data/noths-cost-per-purchase-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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