B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- cost per purchase reduction for Facebook Dynamic Ads (2016)
The Honest Company achieved a 38% reduction in cost per purchase using Facebook Dynamic Ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Honest Company / adMixt
Primary
Tier C
https://www.24nettbutikk.no/blogg/dynamisk-og-automatisk-annonsering ↗
Source Article
Komplett Nettbutikk klar til bruk | 24 Nettbutikk
Visste du at man på Facebook og Instagram i dag kan annonsere eksplisitt og målretta for akkurat de produkter i nettbutikken som besøkende har kikka på eller lagt i sin handlekurv, men ikke kjøpt? Og at dette settes opp til å gjøres helt automatisk? Det tror vi mange som driver nettbutikk idag ikke …
Original Research
The Honest Company / adMixt
· Original study ↗
Methodology
Testimonial quote from The Honest Company's online marketing manager and adMixt CEO, cited in a Norwegian ecommerce blog post about Facebook Dynamic Product Ads.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Dynamic Ads: 38% cost per purchase reduction. Source: The Honest Company / adMixt (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-dynamic-ads-cost-per-purchase-reduction
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<blockquote cite="https://lighthousedata.io/data/facebook-dynamic-ads-cost-per-purchase-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- cost per purchase reduction for Facebook Dynamic Ads<br><small>Source: The Honest Company / adMixt (2016) · <a href="https://lighthousedata.io/data/facebook-dynamic-ads-cost-per-purchase-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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