B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- product choice likelihood increase for product descriptions stating who product is not for (2026)
People were up to 48% more likely to choose a product when descriptions stated who it was not for compared to who it was for.
- Up to 48% more likely
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/archive?404=/p/use-copy-boost-results&page=5 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Experimental comparison cited by research digest
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product descriptions stating who product is not for: 48% product choice likelihood increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/not-for-copy-product-choice-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/not-for-copy-product-choice-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- product choice likelihood increase for product descriptions stating who product is not for<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/not-for-copy-product-choice-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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