B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

22%

22% -- product choice likelihood increase for products framed as containing 'Just a few' ingredients (2026)

Name: Product Choice Likelihood Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Science Says

Framing a product as containing 'Just a few' (vs 'Many') ingredients can make people up to 22% more likely to choose it.

Effects are described as 'up to 22%'

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Attribution: Science Says View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

22%

Unit

Percentage

Data Vintage

2026

Entity

products framed as containing 'Just a few' ingredients

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Science Says Primary Tier B

https://app.sciencesays.com/archive?404=/p/use-copy-boost-results&page=0 ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Science Says

Original Research

Science Says · Original study ↗

Methodology

Research summary from Science Says

Methodology documented

Segmentation

Industrymarketing

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Plain Text

products framed as containing 'Just a few' ingredients: 22% product choice likelihood increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/few-ingredients-framing-choice-22

HTML Embed

<blockquote cite="https://lighthousedata.io/data/few-ingredients-framing-choice-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- product choice likelihood increase for products framed as containing 'Just a few' ingredients<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/few-ingredients-framing-choice-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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