B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- content marketing adoption rate for nonprofits (2014)
92% of nonprofits are currently using some form of content marketing.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://formomentum.com/are-you-mining-the-content-marketing-gold-in-your-cause-partnerships/ ↗
Source Article
Are You Mining The Content Marketing Gold In Your Cause Partnerships? - For Momentum
At For Momentum, one of the things we always teach our clients is the importance of working with non-cash assets in bringing a cause partnerships to life. There is often a gold mine of value if you would only look closer and dig deeper when contemplating partnership activation strategies. Content ma…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited in article as 'a recent study conducted by the Content Marketing Institute'; no sample size or exact fieldwork date given. Article is circa 2014 based on internal reference to author's 'Infographics To Inspire 2014' post.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofits: 92% content marketing adoption rate. Source: Content Marketing Institute (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofits-using-content-marketing-share
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<blockquote cite="https://lighthousedata.io/data/nonprofits-using-content-marketing-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- content marketing adoption rate for nonprofits<br><small>Source: Content Marketing Institute (2014) · <a href="https://lighthousedata.io/data/nonprofits-using-content-marketing-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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