B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.1%
1.1% -- website conversion rate for nonprofit websites (2016)
In 2016 benchmark data summarized by Nonprofit Pro, 1.1% of visitors to a nonprofit website made a donation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.1%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nonprofit Pro
Primary
Tier B
https://www.aherncomm.com/ahern-blog/are-your-comms-age-appropriate ↗
Source Article
Are your comms "age appropriate"? — Tom Ahern Communications
Are your comms "age appropriate"?
File under: Know your donors (or at least their visual limitations)
It seems like such a small thing. Until it kills the gift....
Why guesswork type at point of sale can flip a "likely" into a "no"
Today's burning question: Is your typography, digital or print, "age…
Original Research
Nonprofit Pro
· Original study ↗
Methodology
Source: Nonprofit Pro benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit websites: 1.1% website conversion rate. Source: Nonprofit Pro (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-pro-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/nonprofit-pro-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.1%</strong> -- website conversion rate for nonprofit websites<br><small>Source: Nonprofit Pro (2016) · <a href="https://lighthousedata.io/data/nonprofit-pro-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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