B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- email signup conversion rate for nonprofit websites (2018)
Overall, 1.0% of nonprofit website visitors joined an email list.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier B
https://journity.com/2018/07/super-charge-your-donor-engagement-with-retargeting/ ↗
Source Article
Super Charge Your Donor Engagement With Retargeting - Journity
Retargeting for the Donor Engagement Cycle
According to a M+R Benchmarks study, “Overall, 1.0% of nonprofit website visitors joined an email list, and 1.1% completed a donation.” This means that roughly 99% of website visitors are not engaging with your organization to become donors!
So how do you c…
Original Research
M+R
· Original study ↗
Methodology
Figure quoted verbatim from a M+R Benchmarks study of nonprofit digital funnel performance, as cited in this Journity blog post (July 2018).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit websites: 1% email signup conversion rate. Source: M+R (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-email-signup-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit-email-signup-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- email signup conversion rate for nonprofit websites<br><small>Source: M+R (2018) · <a href="https://lighthousedata.io/data/nonprofit-email-signup-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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