B Evidence Grade B Graded under review Safe to Cite Dated

23%

23% -- email signup conversion rate for landing pages (2022)

Name: Email Signup Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2022 · Omnisend

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Attribution: Omnisend View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

23%

Unit

Percentage

Data Vintage

2022

Entity

landing pages

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Omnisend Primary Tier C

https://www.relevance.com/how-to-identify-your-well-converting-content/ ↗

Confidence: 46/100 Vintage: 2022 Channel: Deep Crawl

Source Article

How to Identify Your Well-Converting Content

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end us…

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Original Research

Omnisend · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

landing pages: 23% email signup conversion rate. Source: Omnisend (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_signup_conversion_rate_omnisend

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<blockquote cite="https://lighthousedata.io/data/email_signup_conversion_rate_omnisend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- email signup conversion rate for landing pages<br><small>Source: Omnisend (2022) · <a href="https://lighthousedata.io/data/email_signup_conversion_rate_omnisend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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