B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- content marketing adoption rate for North American nonprofit organizations (2015)
61% of respondents in the 2015 CMI nonprofit survey reported practicing content marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
404
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier A
https://formomentum.com/trends-nonprofit-content-marketing/ ↗
Source Article
Nonprofit Content Marketing Trends - For Momentum
By Alison Law, Marketing and Sales Manager, For Momentum
Experts predict that 2016 is the year that organizations of all shapes and sizes will significantly ramp up their content marketing efforts. A recent survey indicates that content marketing continues to make gains in most nonprofit organizatio…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Prior-year CMI nonprofit survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North American nonprofit organizations: 61% content marketing adoption rate. Source: Content Marketing Institute (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-content-marketing-practice-2015
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<blockquote cite="https://lighthousedata.io/data/nonprofit-content-marketing-practice-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- content marketing adoption rate for North American nonprofit organizations<br><small>Source: Content Marketing Institute (2015) · <a href="https://lighthousedata.io/data/nonprofit-content-marketing-practice-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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