B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- email deliverability rate for companies not using SMTP services (2024)
Companies that do not use SMTP services and follow best email practices achieve an email deliverability rate of 60%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
labnify.com
Primary
Tier C
https://labnify.com/blog/from-spam-to-inbox/ ↗
Source Article
From Spam to Inbox: Navigating the Ever-Changing Landscape of the SMTP
Imagine spending hours crafting the perfect email campaign, only to have it end up in someone’s spam folder. Frustrating, right? Well, you’re not alone. With the rise of advanced spam filters and constantly changing industry standards, navigating the world of SMTP services can feel like a never-endi…
Original Research
labnify.com
· Original study ↗
Methodology
Forrester Research study cited in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies not using SMTP services: 60% email deliverability rate. Source: labnify.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-smtp-deliverability-60
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<blockquote cite="https://lighthousedata.io/data/non-smtp-deliverability-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- email deliverability rate for companies not using SMTP services<br><small>Source: labnify.com (2024) · <a href="https://lighthousedata.io/data/non-smtp-deliverability-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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