B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

18%

18% -- purchase intention lift for non-rounded discount pricing (2026)

Name: Purchase Intention Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Science Says

Precise, non-rounded discount percentages can increase purchase intention by up to 18% compared to rounded discounts.

Represents an upper bound ('up to 18%')
Full methodology and study details are gated behind a subscription

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Attribution: Science Says View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2026

Entity

non-rounded discount pricing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Science Says Primary Tier B

https://app.sciencesays.com/p/use-non-rounded-discounts ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Use non

Original Research

Science Says · Original study ↗

Methodology

Science-based research insight; underlying study methodology not disclosed in excerpt

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

non-rounded discount pricing: 18% purchase intention lift. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-rounded-discounts-purchase-intention-18

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<blockquote cite="https://lighthousedata.io/data/non-rounded-discounts-purchase-intention-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- purchase intention lift for non-rounded discount pricing<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/non-rounded-discounts-purchase-intention-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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