B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44.7%
44.7% -- purchase intention lift for AI chatbots (ecommerce product recommendations) (2026-04)
Consumers had 44.7% higher purchase intentions when an AI chatbot suggested products that are hard to evaluate.
- Study examined only a few product types (pants, books, multivitamins, blazers)
- Does not account for inaccurate AI chatbot recommendations or varying chatbot design/personality
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.7%
Unit
Percentage
Data Vintage
2026-04
Entity
Sample Size
1,339
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of Business Research
Primary
Tier A
https://app.sciencesays.com/p/when-ai-chatbots-boost-vs-hurt-sales ↗
Source Article
When AI chatbots boost vs hurt sales
Original Research
Journal of Business Research
· Original study ↗
Methodology
4 experiments; peer-reviewed study published in Journal of Business Research (April 2026), IÉSEG School of Management and University of Lille
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI chatbots (ecommerce product recommendations): 44.7% purchase intention lift. Source: Journal of Business Research (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-chatbot-purchase-intention-hard-to-evaluate-2026
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<blockquote cite="https://lighthousedata.io/data/ai-chatbot-purchase-intention-hard-to-evaluate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.7%</strong> -- purchase intention lift for AI chatbots (ecommerce product recommendations)<br><small>Source: Journal of Business Research (2026-04) · <a href="https://lighthousedata.io/data/ai-chatbot-purchase-intention-hard-to-evaluate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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