B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
52.94%
52.94% -- email open rate win share for Email subject lines without emojis (vs emoji subject lines) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52.94%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://engage.so/blog/can-adding-emojis-to-your-email-subject-line-improve-your-open-rates/ ↗
Source Article
Can Adding Emojis to Your Email Subject Line Improve Your Open Rates?
Can Adding Emojis to Your Email Subject Line Improve Your Open Rates?
Most people have different opinions when it comes to using emojis in email subject lines. Do they increase or hinder your email open rates? This article provides data-backed insights into the effects of using emojis in your email …
Original Research
Search Engine Journal
· Original study ↗
Methodology
Head-to-head win comparison of open rates between emoji and non-emoji subject lines; non-emoji subject lines had the higher open rate at 52.94% to 47.06%. Study cited via Search Engine Journal; original study date not stated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email subject lines without emojis (vs emoji subject lines): 52.94% email open rate win share. Source: Search Engine Journal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-emoji-subject-lines-open-rate-win-share
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<blockquote cite="https://lighthousedata.io/data/non-emoji-subject-lines-open-rate-win-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.94%</strong> -- email open rate win share for Email subject lines without emojis (vs emoji subject lines)<br><small>Source: Search Engine Journal (2023) · <a href="https://lighthousedata.io/data/non-emoji-subject-lines-open-rate-win-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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