B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

47.06%

47.06% -- email open rate win share for Email subject lines with emojis (vs non-emoji subject lines) (2023)

Name: Email Open Rate Win Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2023 · Search Engine Journal

In a study cited by Search Engine Journal comparing open rate win shares, email subject lines with emojis won 47.06% of the time compared to 52.94% for subject lines without emojis.

Original study publication date not specified in source text

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Attribution: Search Engine Journal View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

47.06%

Unit

Percentage

Data Vintage

2023

Entity

Email subject lines with emojis (vs non-emoji subject lines)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Search Engine Journal Primary Tier C

https://engage.so/blog/can-adding-emojis-to-your-email-subject-line-improve-your-open-rates/ ↗

Confidence: 51/100 Vintage: 2023 Channel: Wayback

Source Article

Can Adding Emojis to Your Email Subject Line Improve Your Open Rates?

Can Adding Emojis to Your Email Subject Line Improve Your Open Rates? Most people have different opinions when it comes to using emojis in email subject lines. Do they increase or hinder your email open rates? This article provides data-backed insights into the effects of using emojis in your email …

Original Research

Search Engine Journal · Original study ↗

Methodology

Head-to-head win comparison of open rates between emoji and non-emoji subject lines; emoji subject lines lost to non-emoji at 47.06% to 52.94%. Study cited via Search Engine Journal; original study date not stated in article.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Email subject lines with emojis (vs non-emoji subject lines): 47.06% email open rate win share. Source: Search Engine Journal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-subject-lines-open-rate-win-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/emoji-subject-lines-open-rate-win-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.06%</strong> -- email open rate win share for Email subject lines with emojis (vs non-emoji subject lines)<br><small>Source: Search Engine Journal (2023) · <a href="https://lighthousedata.io/data/emoji-subject-lines-open-rate-win-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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