B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11,400,000
11,400,000 -- campaign total reach for NIU TikTok influencer campaign (2025)
NIU's TikTok influencer marketing campaign achieved a total reach of 11,400,000.
- Self-reported case study results from an agency
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11,400,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClicksTalent
Primary
Tier A
https://www.clickstalent.com/casestudies/niu ↗
Source Article
Niu
top of page
About the Campaign
NIU sells electric scooters powered by a Bosch Electric Motor and Panasonic Lithium Battery. One influencer with a large following promoted the scooter by NIU very subtly in his video on TikTok by intentionally not mentioning it, making users feel like it's not just an…
Original Research
ClicksTalent
· Original study ↗
Methodology
Agency-reported single-campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NIU TikTok influencer campaign: 11,400,000 campaign total reach. Source: ClicksTalent (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/niu-tiktok-campaign-total-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/niu-tiktok-campaign-total-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11,400,000</strong> -- campaign total reach for NIU TikTok influencer campaign<br><small>Source: ClicksTalent (2025) · <a href="https://lighthousedata.io/data/niu-tiktok-campaign-total-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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