B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
22,260,000
22,260,000 -- campaign total reach for Billie by Ikey TikTok campaign (2024)
The Billie by Ikey campaign achieved a total reach of 22,260,000.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22,260,000
Unit
Count
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ClicksTalent
Primary
Tier A
https://www.clickstalent.com/casestudies/billie-by-ikey ↗
Source Article
Billie by Ikey
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Campaign results
Total Reach
22,260,000
Likes
360,000
Engagement: Viewership
11%
Videos Created
608
CPM
$1.77
Views
2,540,000
Comments
2,700
Engagement: Interactions
14%
Hashtag Views
1,800,000
CPE
$0.0123
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Original Research
ClicksTalent
· Original study ↗
Methodology
Agency-reported campaign results (ClicksTalent case study)
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Billie by Ikey TikTok campaign: 22,260,000 campaign total reach. Source: ClicksTalent (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billie-by-ikey-campaign-total-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/billie-by-ikey-campaign-total-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22,260,000</strong> -- campaign total reach for Billie by Ikey TikTok campaign<br><small>Source: ClicksTalent (2024) · <a href="https://lighthousedata.io/data/billie-by-ikey-campaign-total-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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