B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- customer engagement increase for Nike (2020)
Nike experienced a 23% increase in customer engagement resulting from its strategic shift toward DTC, digital engagement, and personalized marketing.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nike
Primary
Tier C
https://sanguinesa.com/are-you-building-long-term-value-or-just-chasing-revenue/ ↗
Source Article
Are You Building Long-Term Value or Just Chasing Revenue?
Are You Building Long-Term Value or Just Chasing Revenue?
Kevin Chern
“The best way to predict the future is to create it.” — Peter Drucker, father of modern management.
Peter Drucker knew this well—and it’s a mantra every business leader should live by today. If you’re still playing by the same tir…
Original Research
Nike
· Original study ↗
Methodology
Attributed to strategic shift toward DTC and digital engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike: 23% customer engagement increase. Source: Nike (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-customer-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/nike-customer-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- customer engagement increase for Nike<br><small>Source: Nike (2020) · <a href="https://lighthousedata.io/data/nike-customer-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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