B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.7%
21.7% -- audience share for Nightline (MediaWorks) (2012)
Nightline previously had an audience share of 21.7% in the 25-54 demographic before increasing to 22%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.7%
Unit
Percentage
Data Vintage
2012
Entity
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ThinkTV (MediaWorks)
Primary
Tier A
http://www.thinktv.co.nz/news/four-and-firstline-prove-ratings-winner/ ↗
Source Article
FOUR and Firstline prove ratings winner
Original Research
ThinkTV (MediaWorks)
· Original study ↗
Methodology
March ratings share, up from 21.7%
Methodology documented
Segmentation
IndustryMedia
RegionNZ
RoleAll marketers
ChannelTV
Cite this stat
Plain Text
Nightline (MediaWorks): 21.7% audience share. Source: ThinkTV (MediaWorks) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nightline-share-25-54-march
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nightline-share-25-54-march" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.7%</strong> -- audience share for Nightline (MediaWorks)<br><small>Source: ThinkTV (MediaWorks) (2012) · <a href="https://lighthousedata.io/data/nightline-share-25-54-march" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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