B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
64%
64% -- share of total advertising spend for Nigeria (2018-2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2018-2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://afritail.com/the-future-of-consumer-marketing-in-africa-how-marketers-can-play-to-win-on-the… ↗
Source Article
The Future of Consumer Marketing in Africa: How Marketers Can Play to Win on the Continent
Original Research
Statista
· Original study ↗
Methodology
Statista advertising spending data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nigeria: 64% share of total advertising spend. Source: Statista (2018-2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-tv-video-ooh-ad-spend
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<blockquote cite="https://lighthousedata.io/data/nigeria-tv-video-ooh-ad-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of total advertising spend for Nigeria<br><small>Source: Statista (2018-2020) · <a href="https://lighthousedata.io/data/nigeria-tv-video-ooh-ad-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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