B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- share of total advertising spend for Facebook (Australia) (2021)
According to the ACCC, Facebook accounts for 28% of all advertising spending in Australia.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ACCC (Australian Competition & Consumer Commission)
Primary
Tier B
https://australiainstitute.org.au/post/call-for-national-facebook-advertising-suspension-until-news-… ↗
Source Article
Call for National Facebook Advertising Suspension Until News is Restored
Call for National Facebook Advertising Suspension Until News is Restored
The Australia Institute’s Centre for Responsible Technology calls for a National Facebook Advertising Suspension Until News is Restored
Facebook continues to earn more than $2.5 million per day from paid digital advertising whi…
Original Research
ACCC (Australian Competition & Consumer Commission)
· Original study ↗
Methodology
Cited from the ACCC (Australian Competition & Consumer Commission), which characterized Facebook as an advertising company with monopoly power in Australia
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook (Australia): 28% share of total advertising spend. Source: ACCC (Australian Competition & Consumer Commission) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-australia-ad-market-share
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<blockquote cite="https://lighthousedata.io/data/facebook-australia-ad-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- share of total advertising spend for Facebook (Australia)<br><small>Source: ACCC (Australian Competition & Consumer Commission) (2021) · <a href="https://lighthousedata.io/data/facebook-australia-ad-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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