B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

24%

24% -- share of total advertising spend for Australia newspaper advertising market (2012)

Name: Share Of Total Advertising Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2012 · Commercial Economic Advisory Service of Australia

In 2012, newspapers attracted 24 percent of Australia's total advertising dollars.

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Attribution: Commercial Economic Advisory Service of Australia View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

24%

Unit

Percentage

Data Vintage

2012

Entity

Australia newspaper advertising market

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Commercial Economic Advisory Service of Australia Primary Tier B

http://www.sfnblog.com/2012/09/20/australias-increased-online-ad-spend-sees-new-media-companies-over… ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

SFN Blog - Australia's increased online ad spend sees new media companies overtake newspapers

Original Research

Commercial Economic Advisory Service of Australia · Original study ↗

Methodology

Commercial Economic Advisory Service of Australia data, reported via Reuters

Methodology documented

Segmentation

Industrymedia_entertainment RegionAU Channelevents

Cite this stat

Plain Text

Australia newspaper advertising market: 24% share of total advertising spend. Source: Commercial Economic Advisory Service of Australia (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-newspaper-ad-spend-share-2012

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<blockquote cite="https://lighthousedata.io/data/australia-newspaper-ad-spend-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share of total advertising spend for Australia newspaper advertising market<br><small>Source: Commercial Economic Advisory Service of Australia (2012) · <a href="https://lighthousedata.io/data/australia-newspaper-ad-spend-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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