B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- trust rate for Newspaper adverts (2013)
According to a 2013 Nielsen survey, 61% of respondents reported trusting newspaper adverts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://www.antwerpes.com/en/news/trust-us-referral-marketing-is-here-to-stay/ ↗
Source Article
Trust us: referral marketing is here to stay
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Global Trust in Advertising and Brand Messages survey, September 2013
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Newspaper adverts: 61% trust rate. Source: Nielsen (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-trust-newspaper-ads-2013
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<blockquote cite="https://lighthousedata.io/data/nielsen-trust-newspaper-ads-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- trust rate for Newspaper adverts<br><small>Source: Nielsen (2013) · <a href="https://lighthousedata.io/data/nielsen-trust-newspaper-ads-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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