B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- trust in recommendations from people i know for survey respondents (2013)
83% of respondents in a 2013 Nielsen survey said they trusted recommendations from people they know completely or somewhat.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://aremorch.com/how-to-improve-concerns-and-social-influence-like-ritz-carlton/ ↗
Source Article
How To Improve Concerns and Social Influence like Ritz
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Survey on Trust in Advertisement, 2013
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 83% trust in recommendations from people i know. Source: Nielsen (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-trust-recommendations-people-i-know-2013
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<blockquote cite="https://lighthousedata.io/data/nielsen-trust-recommendations-people-i-know-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- trust in recommendations from people i know for survey respondents<br><small>Source: Nielsen (2013) · <a href="https://lighthousedata.io/data/nielsen-trust-recommendations-people-i-know-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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