B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37.3%
37.3% -- trust rate for activewear consumers (2026)
In a peer-reviewed study of the activewear sector, 37.3% of consumers trust fitness influencer recommendations more than traditional advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
amt.ai
Primary
Tier B
https://amt.ai/blog/fitness-influencer-marketing ↗
Source Article
Fitness Influencer Marketing: How DTC Fitness Brands Win with Creators
Original Research
amt.ai
· Original study ↗
Methodology
Peer-reviewed study of the activewear sector
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
activewear consumers: 37.3% trust rate. Source: amt.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/activewear-trust-fitness-influencer-recs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/activewear-trust-fitness-influencer-recs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.3%</strong> -- trust rate for activewear consumers<br><small>Source: amt.ai (2026) · <a href="https://lighthousedata.io/data/activewear-trust-fitness-influencer-recs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.