B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

54%

54% -- roi measurement confidence for marketing specialists worldwide (April 2022)

Name: ROI Measurement Confidence Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

April 2022 · Nielsen

54% of marketers worldwide have confidence in measuring full-funnel ROI.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

April 2022

Entity

marketing specialists worldwide

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://www.nielsen.com/news-center/2022/rapport-marketing-annuel-2022/ ↗

Confidence: 72/100 Vintage: April 2022 Channel: Cc Extraction

Source Article

Rapport Marketing Annuel 2022 de Nielsen

SELON LE RAPPORT MARKETING ANNUEL DE NIELSEN, SEULS 26 % DES SPECIALISTES DU MARKETING DANS LE MONDE ONT CONFIANCE EN LEURS DONNEES D’AUDIENCE New York / Paris, 12 avril 2022 – Nielsen (NYSE : NLSN) a publié son rapport marketing annuel 2022, qui révèle que les spécialistes du marketing privilégient…

Original Research

Nielsen · Original study ↗

Methodology

Survey conducted between December 2021 and January 2022

Methodology documented

Segmentation

Channelrss_feed

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Plain Text

marketing specialists worldwide: 54% roi measurement confidence. Source: Nielsen (April 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-marketing-report-2022-roi-measurement-confidence

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<blockquote cite="https://lighthousedata.io/data/nielsen-marketing-report-2022-roi-measurement-confidence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- roi measurement confidence for marketing specialists worldwide<br><small>Source: Nielsen (April 2022) · <a href="https://lighthousedata.io/data/nielsen-marketing-report-2022-roi-measurement-confidence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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