B Evidence Grade B Graded under review Safe to Cite Dated

53%

53% -- roi measurement confidence for global marketers (2023)

Name: ROI Measurement Confidence Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

2023 · Camphouse

Cite this stat Share How we verify

Attribution: Camphouse View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2023

Entity

global marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Camphouse Primary Tier A

https://camphouse.io/blog/marketing-tracking ↗

Confidence: 64/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Marketing Tracking: Uncovering the Impact of Your Marketing Moves

Not sure if your campaigns are working? You’re not alone. Many marketers launch email blasts, social posts, or ad campaigns without knowing which tactics are paying off. That lack of clarity leads to wasted spend and missed opportunities. Marketing tracking helps you fix that. By collecting data on …

Original Research

Camphouse · Original study ↗

Methodology

Survey of global marketers

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

global marketers: 53% roi measurement confidence. Source: Camphouse (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-marketers-confidence-measuring-roi

HTML Embed

<blockquote cite="https://lighthousedata.io/data/global-marketers-confidence-measuring-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- roi measurement confidence for global marketers<br><small>Source: Camphouse (2023) · <a href="https://lighthousedata.io/data/global-marketers-confidence-measuring-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →