B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- roi measurement confidence for marketers (2018)
Only 25% of marketers say they are highly confident in their ability to accurately measure return on investment (ROI).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Nielsen
Primary
Tier A
https://www.nielsen.com/id/news-center/2018/this-upfront-season-digital-dollars-could-jump-by-as-muc… ↗
Source Article
Musim Depan, Dolar Digital Bisa Melonjak Hingga 50% Menurut Laporan CMO Tahunan Terbaru Nielsen
Media Tradisional Tetap Penting bagi CMO Masa Kini, ROI, Limbah Iklan, dan Teknologi Pemasaran Menjadi Perhatian Utama
New York, NY - 6 Juni 2018 - Peluncuran Nielsen CMO Report 2018, laporan pertama dari rangkaian laporan CMO tahunan dari Nielsen (NYSE: NLSN), mengungkapkan bahwa 82% pemasar berhar…
Original Research
Nielsen
· Original study ↗
Methodology
Laporan CMO 2018 berdasarkan wawancara mendalam dengan CMO di Amerika Serikat dan data survei yang ekstensif.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketers: 25% roi measurement confidence. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-cmo-report-2018-roi-confidence
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<blockquote cite="https://lighthousedata.io/data/nielsen-cmo-report-2018-roi-confidence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- roi measurement confidence for marketers<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/nielsen-cmo-report-2018-roi-confidence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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