B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- purchase intent lift for emotionally resonant advertisements (2025)
Research from Nielsen indicates that emotionally resonant advertisements lead to a 31% lift in purchase intent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.vmgdigital.com/blog/5-takeaways-from-the-afls-most-engaging-campaigns/ ↗
Source Article
5 Takeaways From The AFL’s Most Engaging Campaigns
TL;DR:
- AFL campaigns highlight the impact of storytelling, emotion, and precise timing.
- Consistent creative execution across various platforms significantly boosts engagement.
- Well-executed display ads can offer a cost-effective path to achieving wide reach, similar to AFL-style campaigns.
- B…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen research as cited by VMG Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emotionally resonant advertisements: 31% purchase intent lift. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-emotional-ads-purchase-intent
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<blockquote cite="https://lighthousedata.io/data/nielsen-emotional-ads-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- purchase intent lift for emotionally resonant advertisements<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/nielsen-emotional-ads-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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