B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
7.2%
7.2% -- engagement rate for nano-influencers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.2%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Morris McLane
Primary
Tier B
https://morrismclane.com/influencer-partnerships-in-niche-markets/ ↗
Source Article
Influencer Partnerships in Niche Markets – Morris McLane
Influencer partnerships have become a powerful marketing strategy, especially in niche markets. Understanding the concept of influencer partnerships and their relevance in niche markets is essential for brands and businesses looking to effectively reach their target audience.
Influencer partnerships…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
Morris McLane
· Original study ↗
Methodology
Compared to mega-influencers.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 2.43% | |
| 2026 (current) | 7.2% | +196.3% |
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
nano-influencers: 7.2% engagement rate. Source: Morris McLane (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/niche-influencer-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/niche-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.2%</strong> -- engagement rate for nano-influencers<br><small>Source: Morris McLane (2026) · <a href="https://lighthousedata.io/data/niche-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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