B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- no show reduction rate for NHS service SMS reminders (2025)
One NHS service further reduced no-shows by 23% by including information in their SMS reminders regarding the cost to the NHS of missed appointments.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thesmsworks.co.uk
Primary
Tier C
https://thesmsworks.co.uk/blog/sms-appointment-reminders/ ↗
Source Article
Use SMS appointment reminders and reduce ‘no-shows’ - The SMS Works
Reduce appointment ‘no-shows’ using SMS appointment reminders
SMS Appointment reminders are one of the most common uses of an SMS API
With an open rate of over 90%, nearly all messages are read within the first 5 minutes. (source Mobilesquared).
When an important appointment reminder needs to be sen…
Original Research
thesmsworks.co.uk
· Original study ↗
Methodology
Single-service case study cited in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NHS service SMS reminders: 23% no show reduction rate. Source: thesmsworks.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nhs-service-no-show-reduction-23-percent
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<blockquote cite="https://lighthousedata.io/data/nhs-service-no-show-reduction-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- no show reduction rate for NHS service SMS reminders<br><small>Source: thesmsworks.co.uk (2025) · <a href="https://lighthousedata.io/data/nhs-service-no-show-reduction-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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