B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- no show reduction rate for SMS appointment reminders (2026)
SMS appointment reminder campaigns can decrease no-shows by up to 38%.
- Upper-bound figure applying to specific campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phonovation
Primary
Tier B
https://www.phonovation.com/news/the-complete-guide-to-sms-messaging-in-ireland-2026-edition ↗
Source Article
The Complete Guide to SMS Messaging in Ireland (2026) — Phonovation
The Complete Guide to SMS Messaging in Ireland (2026)
How Irish organisations can communicate clearly, safely and effectively in a changing messaging landscape.
Why SMS Still Leads in 2026
In 2026, Irish organisations have more ways than ever to reach customers. Apps, email, social media, push notif…
Original Research
Phonovation
· Original study ↗
Methodology
Upper bound ('up to') figure for some campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS appointment reminders: 38% no show reduction rate. Source: Phonovation (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-reminders-no-shows-38
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-reminders-no-shows-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- no show reduction rate for SMS appointment reminders<br><small>Source: Phonovation (2026) · <a href="https://lighthousedata.io/data/sms-reminders-no-shows-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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