B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- digital advertising revenue growth rate for US newspaper industry (Q1 2012)
Digital advertising revenue at US newspapers grew by 1 percent year-over-year in Q1 2012.
- fifth consecutive quarter that growth has declined
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newspaper Association of America
Primary
Tier B
http://huguesrey.wordpress.com/tag/advertising/ ↗
Source Article
Posts about advertising on I am a Bridge (Hugues Rey Blog)
Original Research
Newspaper Association of America
· Original study ↗
Methodology
Newspaper Association of Association trade data reported via Reuters
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US newspaper industry: 1% digital advertising revenue growth rate. Source: Newspaper Association of America (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newspaper-digital-ad-growth-q1-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/newspaper-digital-ad-growth-q1-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- digital advertising revenue growth rate for US newspaper industry<br><small>Source: Newspaper Association of America (Q1 2012) · <a href="https://lighthousedata.io/data/newspaper-digital-ad-growth-q1-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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