B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35.4%
35.4% -- digital advertising revenue growth rate for Digital advertising industry (IAB-reported) (2021)
Digital advertising industry revenue grew by 35.4% in 2021 according to IAB reports.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.4%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
5 Ways to Balance Digital Marketing and Privacy - Silverpush
5 Ways to Balance Digital Marketing and Privacy | 27 Apr, 2022
The rise of the internet has led to the evolution of the digital marketing landscape and made it more convenient for brands and customers to connect, hasn’t it?
What used to require tons of effort to reach your target audience can now be…
Original Research
IAB
· Original study ↗
Methodology
Growth figure cited by Silverpush 'as per reports by IAB'; the underlying IAB Internet Advertising Revenue Report tracks US internet/digital advertising revenues. Extracted from a related-articles teaser on the page, not the main article body.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital advertising industry (IAB-reported): 35.4% digital advertising revenue growth rate. Source: IAB (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-advertising-revenue-growth-2021-35-4
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<blockquote cite="https://lighthousedata.io/data/digital-advertising-revenue-growth-2021-35-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.4%</strong> -- digital advertising revenue growth rate for Digital advertising industry (IAB-reported)<br><small>Source: IAB (2021) · <a href="https://lighthousedata.io/data/digital-advertising-revenue-growth-2021-35-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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