26% -- email unsubscribe rate decrease for video newsletters (2026)

Name: Email Unsubscribe Rate Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Blings.io

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Attribution: Blings.io View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

26%

Unit

Percentage

Data Vintage

2026

Entity

video newsletters

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Blings.io Primary Tier C

https://www.blings.io/blog/best-practices/newsletter-videos/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Common Crawl

Source Article

Newsletter Video: How To Create Them Personalized?

Newsletter video can be the newest and best addition to your email marketing. It helps you stand out in subscribers’ inboxes and convey your message in an engaging and profitable manner. If you run a company, you know the value of email marketing, particularly newsletters. They are powerful tools fo…

Original Research

Blings.io · Original study ↗

Segmentation

IndustryMedia RoleAll marketers Channelemail

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Plain Text

video newsletters: 26% email unsubscribe rate decrease. Source: Blings.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newsletter-video-unsubscribe-rate-decrease

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<blockquote cite="https://lighthousedata.io/data/newsletter-video-unsubscribe-rate-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email unsubscribe rate decrease for video newsletters<br><small>Source: Blings.io (2026) · <a href="https://lighthousedata.io/data/newsletter-video-unsubscribe-rate-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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