B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- email unsubscribe rate decrease for email campaigns with video (2019)
Emails that contain video have been known to reduce unsubscribes by 26%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CampaignMonitor
Primary
Tier B
https://www.campaignmonitor.com/blog/email-marketing/2019/06/how-to-use-video-email-marketing-to-inc… ↗
Source Article
How to Supercharge Your Email Marketing Campaigns With Video | Robly Blog
Video has exploded over the past couple of years. Email has been the ultimate marketing tool for the last few decades. So doesn’t it make sense to try and use video to supercharge your email campaigns? We think so!
In this article, we’ll look at the benefits of video for email marketers and how to u…
Original Research
CampaignMonitor
· Original study ↗
Methodology
Compared to emails without video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns with video: 26% email unsubscribe rate decrease. Source: CampaignMonitor (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-video-unsubscribes
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<blockquote cite="https://lighthousedata.io/data/email-video-unsubscribes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- email unsubscribe rate decrease for email campaigns with video<br><small>Source: CampaignMonitor (2019) · <a href="https://lighthousedata.io/data/email-video-unsubscribes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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