B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- annual revenue growth rate for NewPro (plantscaping supply company), attributed to influencer marketing strategy (2017)
NewPro's revenue was up 35 percent from the previous year at the time of publication (2017), credited to its influencer marketing strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Convince & Convert
Primary
Tier B
https://www.convinceandconvert.com/influencer-marketing/what-your-influencer-marketing-strategy-shou… ↗
Source Article
Here's What Your Influencer Marketing Strategy Should Look Like
Influencer marketing came on my radar in late 2013, but it didn’t really start picking up steam as an earned media tactic until 2015. Since then, an entire ecosystem of tools has cropped up to facilitate the identification, management, tracking, and reporting for influencers. For some, it’s moved fr…
Original Research
Convince & Convert
· Original study ↗
Methodology
Company-reported figure; NewPro's founder credits growth directly to its influencer marketing strategy. 'Last year' interpreted as 2016 based on article context (published circa 2017).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NewPro (plantscaping supply company), attributed to influencer marketing strategy: 35% annual revenue growth rate. Source: Convince & Convert (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newpro-revenue-growth-35-percent
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<blockquote cite="https://lighthousedata.io/data/newpro-revenue-growth-35-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- annual revenue growth rate for NewPro (plantscaping supply company), attributed to influencer marketing strategy<br><small>Source: Convince & Convert (2017) · <a href="https://lighthousedata.io/data/newpro-revenue-growth-35-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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