B
Evidence Grade B
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Recent
26.6%
26.6% -- annual revenue growth rate for ad tech sector (2025)
Revenue-weighted annual revenue growth across the publicly listed ad tech sector was 26.6% in 2025.
- Based on earnings calls of publicly listed ad tech companies
- Calculated on a revenue-weighted basis
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
83
Source
Digiday
Primary
Tier A
https://digiday.com/media-buying/the-rundown-ad-techs-performance-in-2025-was-overshadowed-by-ai-con… ↗
Source Article
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In just the past two months, the publicly held, Montreal-based Birks became active on social media, launched an international website for brand awareness that is expected to turn transactional i…
Original Research
Digiday
· Original study ↗
Methodology
Revenue-weighted growth analysis
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ad tech sector: 26.6% annual revenue growth rate. Source: Digiday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-tech-revenue-weighted-growth-2025
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<blockquote cite="https://lighthousedata.io/data/ad-tech-revenue-weighted-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.6%</strong> -- annual revenue growth rate for ad tech sector<br><small>Source: Digiday (2025) · <a href="https://lighthousedata.io/data/ad-tech-revenue-weighted-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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