B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
400,851
400,851 -- social media fans and followers for New Zealand (National DMO) (2011)
New Zealand's National DMO had 400,851 fans and followers across Facebook, Twitter, and WAYN profiles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
400,851
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WAYN Insights
Primary
Tier A
http://wystc.org/2011/06/wayn-signs-3-year-advertising-contract-south-african-tourism/ ↗
Source Article
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Original Research
WAYN Insights
· Original study ↗
Methodology
WAYN Insights study based on Facebook, Twitter and WAYN profile likes/followers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New Zealand (National DMO): 400,851 social media fans and followers. Source: WAYN Insights (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-zealand-dmo-social-fans-400851
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<blockquote cite="https://lighthousedata.io/data/new-zealand-dmo-social-fans-400851" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400,851</strong> -- social media fans and followers for New Zealand (National DMO)<br><small>Source: WAYN Insights (2011) · <a href="https://lighthousedata.io/data/new-zealand-dmo-social-fans-400851" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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