B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,600,000
1,600,000 -- social media fans and followers for Australia (National DMO) (2011)
Australia's National DMO had over 1.6 million fans and followers across Facebook, Twitter, and WAYN profiles.
- Reported as 'over 1.6 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,600,000
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WAYN Insights
Primary
Tier A
http://wystc.org/2011/06/wayn-signs-3-year-advertising-contract-south-african-tourism/ ↗
Source Article
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Original Research
WAYN Insights
· Original study ↗
Methodology
WAYN Insights study based on Facebook, Twitter and WAYN profile likes/followers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australia (National DMO): 1,600,000 social media fans and followers. Source: WAYN Insights (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-dmo-social-fans-1-6-million
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<blockquote cite="https://lighthousedata.io/data/australia-dmo-social-fans-1-6-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,600,000</strong> -- social media fans and followers for Australia (National DMO)<br><small>Source: WAYN Insights (2011) · <a href="https://lighthousedata.io/data/australia-dmo-social-fans-1-6-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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