B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- ai generated content share for Newly published web pages (2025)
Around 74% of newly published web pages contain AI-generated content according to research by Ahrefs.
- The source states 'around 74%' as an approximation
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Ahrefs
Primary
Tier C
https://digitalmarketingdesk.co.uk/ai-search-3x-more-404s-than-google/ ↗
Source Article
AI Search Shows 3X More 404s Than Google
AI-powered search tools are directing users to far more broken links compared to Google. A recent study reviewing 16 million URLs found that ChatGPT is particularly prone to generating non-existent links.
The findings support Google’s earlier warnings that fabricated, or “hallucinated”, links could …
Original Research
Ahrefs
· Original study ↗
Methodology
Share of newly published web pages containing AI-generated content, per Ahrefs research cited in article; flagged as a risk for crawlers indexing hallucinated links.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Newly published web pages: 74% ai generated content share. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-webpages-ai-generated-content-share
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<blockquote cite="https://lighthousedata.io/data/new-webpages-ai-generated-content-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- ai generated content share for Newly published web pages<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/new-webpages-ai-generated-content-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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